Customer Testimonials
Bought a used Explorer ST from Angel Wells. He was very professional and understanding of my needs. Everyone at Friendly Ford of Hamilton was very friendly and treated me with respect. If I ever need another vehicle I will be looking here first.
The buying process with Friendly Ford of Hamilton was a huge success! I was able to find what I wanted with the features and payment I needed. Keith was extremely helpful in completing my buying process and made the process easy!
Angel and everyone at Friendly Ford were very easy to deal with. They worked very fast and got me a great deal on the exact truck I wanted. I would definitely recommend them to anyone.
Friendly Ford is a great dealership to work with, Oscar Ramos my sales rep was both responsive and listened to my needs
Orrin Steven’s was a pleasure to work with as we went through the process of buying a new car and trading in our old car. He went out of his way to make sure we had a great experience from start to finish. When our new car got stuck on the lift during the final inspection they even offered us a very nice loaner car. I would recommend Orrin and Friendly Ford if you want a great buying experience.
Working with Keith and Pat was a breeze ! Thanks for all the help!
We had an excellent experience purchasing our new truck from Friendly Ford. Orrin Stevens was friendly, professional and easy to work with. Since our truck was a factory order and took a few months to come in, we especially appreciated the regular updates and communication from Orrin throughout the wait. The entire process was smooth and hassle-free. Highly recommend!
Great service and people. Keith is an awesome salesperson.
Keith partridge was great to work with!!!!
had a amazing experience with the salesman Orrin , cannot thank them enough for the 2022 f150 truck he found me. definitely reccomend!
Oscar R. Was great and allowed for a seamless purchase!
Amazing service! So fast and the drivers for the oil change were so kind.
I ended up having to get a new truck after some extenuating circumstances. I walked into the dealership and let them know. You know what it happened and that I was looking to get into a new or newer used F150. After explaining what I was looking for & my budget, they helped me find the perfect truck. They even moved it from one of their other Friendly Ford dealerships to the one in Hamilton, which is the local one to me. My salesman Keith Partridge was wonderful. He helped me find the truck I wanted. He made sure it ... Read More 
Google - May 6, 2026
Orrin Steven’s is a super guy to help you out in finding just what you are looking for in a new vehicle. He was very patient and kind.
Friendly Ford in Hamilton had a nice small town feel. They were very knowledgeable and transparent. My salesman, Angel, was very patient and took the time to make sure I was 100% happy with my selection. I also drove to their store in Geneva to look at One of the vehicles that I was interested in. I explained why I was there and they were also very helpful. I would definitely recommend Friendly Ford .
Had an excellent experience with Orrin Stevens our salesman. Not pushy at all, he made this process very easy. Will definitely be doing business here again 😃
What a wonderful experience for my family! Orrin specifically is a one of a kind sales associate. He truly blessed us with easy communication and friendliness like no other. We bought a 2025 Dodge Durango with low miles in almost mint condition. He walked us through all the steps like a walk in a park. No rushing, no hidden fees, just straightforward and friendly beyond belief! We will for sure be doing business with him again in the future!
Hamiton Friendly Ford were great people to do business with took as much time that we needed to understand the truck. Highly recommended Mick
Keith at friendly Ford was very good to deal with very polite courteous and was concerned about our concerns as well. Very good experience.
Friendly Ford in Hamilton is worth the 50 miles I travel to get work done on my bronco and ranger
Bought a few vehicles from here. Always easy to deal with. Angel was my salesman, he was great all the way through. Went over the features very quickly but throughly. He responded quickly to any questions or text. He also is very pleasurable guy.
The salesman Oscar and salesman manager Jesse were very friendly and respectful. Made purchasing a new vehicle a great experience. Would recommend friends and family to purchase from this dealership.i am loving my new ride!! Thank you both again for making my purchasing experience easy , quick and smooth.
I had a fantastic experience with Brennon during my vehicle purchase at Friendly Ford of Hamilton NY. He was great and made sure my needs were met and overall exceeded my expectations.
Drove an hour to check out the car I’d been searching for and Friendly Ford of Hamilton did not disappoint. Stopped by on a Saturday and drove off in the Ford Edge ST. Our sales rep Keith Partridge made it a smooth transition providing professional service. Recommend Friendly Ford to all future buyers. Thanks again, Keith ⭐️
I had an excellent experience working with Brennon while purchasing my “new-to-me” 2017 Ford F-150. From start to finish, he was incredibly helpful, honest, and knowledgeable. He took the time to answer all of my questions without any pressure and made sure I felt confident in my decision. It’s clear he really knows his stuff and genuinely cares about his customers.
Brennon made the entire process smooth and stress-free, which isn’t something you always expect when buying a vehicle. I truly appreciate his transparency and professionalism. If you’re looking for someone you can trust to help you find ... Read More 
Google - Apr 3, 2026
We bought a 23 Jeep Grand Cherokee. Orrin, our salesman was fantastic! He put up with my whining about car shopping and went the extra mile to make the process as painless as possible. We had one slight hiccup in the buying process and it was dealt with immediately, without question or complaint. Orrin has returned every text without hesitation. I am excited to have a dealership nearby that, so far, has exceeded my expectations. I absolutely hate car shopping however I highly recommend Friendly. Ask for Orrin, he will take good care of you!
Just purchased a 2022 VW Atlas Cross Sport. Working with Oscar was great and they were able to get the car I wanted ready quickly as it was one that was still listed as coming soon on their site, but as soon as I saw it I knew I wanted it. Very pleased and would definitely do business with them again!
Orrin Stevens gave outstanding customer service, very helpful in communication. Friendly is the name and the kind of service you will receive when u come to do business here. We are very satisfied with the deal we received and the car. We will be back and definitely recommend doing business here.
When shopping for a f150 Raptor, after a lot of research, I made numerous phone calls within a 300 mile radius, with regards to 2025 and 2026 f150 Raptors. I was looking for the best deal that made sense to me. I talked with many salespeople. All were nice, but one stood out above the rest. After giving me his name, he proceeded to explain to me that he is new to this dealership and selling ford vehicles. That was very refreshing to hear. “Honesty” a forgotten art for some, especially in the vehicle buying business. The name of the salesman is Orrin ... Read More 
DealerRater - Mar 31, 2026
I traveled over 2 hours to Friendly Ford in Hamilton to buy a truck, and it was absolutely worth it. The staff is close knit and clearly takes pride in how they treat their customers. Brennan was especially great. Respectful, straightforward, and genuinely focused on making sure I got exactly what I wanted. There can a lot of bad stigma when it comes to buying a vehicle, but they made the entire process smooth and stress free from the start. I’d highly recommend Friendly Ford of Hamilton, and I’ll definitely be back.
"Five stars all day—Keith at Friendly Ford sold me my ride and honestly, the guy's a legend. Huge walrus mustache that looks like it could bench-press a truck, but he's hilarious, super friendly, and zero pressure. Cracked jokes the whole time, made the whole process fun instead of painful. If you're buying a car, ask for Keith—he'll have you laughing before you sign. Best salesman ever!"
Keith is amazing. If you need a new car he is your guy! Exceptional service from the entire dealership. I would highly recommend a visit.
We had a great experience buying our Ford F-250. Our salesman Keith was knowledgeable, helpful, and made the whole process smooth from start to finish. He answered all of our questions, was easy to work with, and made us feel comfortable throughout the purchase. We’re very happy with our new truck and really appreciate the excellent service. Highly recommend friendly ford!
Fast.easy. great communication
The service was top notch thank Angel Wells
Wonderful experience! Orrin, Pat & Andrew were very helpful and it was an easy smooth process to get into my new vehicle. I will definitely continue business with Friendly ford and pass the word on to others. Thank you!
I finally found the jeep we’ve been wanting! Thank you Keith for all your help to make this happen!
I recently purchased my Bronco from here. Brennon was a great salesman to work with from start to finish! He was professional, thorough, and knowledgeable. His upbeat attitude and patience through the whole process made it a wonderful experience! I highly recommend Brennon for anyone looking for a new car at Friendly Ford of Hamilton. ⭐️⭐️⭐️⭐️⭐️
I highly recommend Angel Wells for your next car purchase. He is honest, professional, and truly cares about his customers. It was a great experience.
We came to friendly ford for a vehicle we had seen on their website as we had purchased a 2018 dodge grand caravan there 3 years ago that is still running great. After inquiring online on their website late at night, someone got back in touch with us the next day! We chose Angel Wells for our car salesman because he sounded down to earth kind of guy and less like a usual pushy car salesman. He went above and beyond for us- the car we needed to look at was at a different sister location. Called him Thursday and he got ... Read More 
Google - Mar 2, 2026
Today we went to check out a Ford Lightening truck and with great help from Brennon Gallo we drove one home. “Friendly” is a perfect name for this dealership because everyone we dealt with there were extremely friendly. Thank you Brennon and everyone at Friendly Ford in Hamilton.
We purchased a new truck and worked with Dalton Reid. Best experience ever! Dalton was quick to respond and answer all questions. Never did we feel pressured to buy. Everyone there was so friendly like the name and we will definitely do business there again. Highly recommend!!! Thank you guys for such a pleasant experience!
My experience from my salesman Dalton was very pleasant, he was very professional an took the time to answer any questions, the finance people were pleasant an worked with me to get the payment i was happy with. The detail guys had my truck looking perfect. Thanks to all the staff for making this easy. Was my second truck purchase there, and im sure ill be back!
Great buying experience at Friendly Ford of Hamilton. Exceptional in every way.
Matt D. made my leasing experience surprisingly pleasant! Everything was straightforward and I never felt pressured. I highly recommend working with Matt!
Great place to go get a car or truck. Good sales people also. Angle was awesome to work with and pat made the financial part easy. Thanks everyone
Dalton Reid was amazing! Everything was fast and smooth!! Highly recommend!!
Spoke with Orrin and helped him do a change for a customer. Very attentive, polite and goes above and beyong for the customer! Highly recommend!
My husband and I wanted to trade in our very old car with many miles on it for a new car within our budget. Our sales guy Oscar R was very helpful throughout the process. He even drove with my husband to pick up our trade in since we didn’t bring it with us at the time. We weren’t sure we could get anything for our trade in, but we did! The dealership and him made sure we got some money for our trade in and a new car below our budget maximum. The whole experience was pretty ... Read More 
Google - Feb 5, 2026
Orrin, Patrick and Allan were all great guys to deal with, caring and extremely patient...
Purchased my 2024 Ford Ranger from here. I found the listing on there website after originally being drawn in on another vehicle from cars.com. They had a very nice price point for this ranger. It was located at there geneva location and they were able to move it to Hamilton for saving me an hour on drive time. I was working with Brennon and he helped me figure out all the details during the week leading up to when I was able to get there which helped me prepare especially since i had a trade. The process was very smooth ... Read More 
Google - Feb 3, 2026
I had an excellent experience working with Brennon at Friendly Ford. From start to finish, he was professional, knowledgeable, and genuinely focused on helping me find the right vehicle—not just making a sale. He was upfront, transparent, and patient with all my questions, which made the entire process smooth and stress-free.
What really stood out was Brennon’s communication and honesty. There was no pressure, no games, and no surprises. He made sure I understood every step and went the extra mile to ensure I was comfortable and confident with my purchase.
If you’re looking for someone who ... Read More 
Google - Jan 28, 2026
I purchased a used truck from Friendly Ford in Hamilton two weeks ago and I couldn’t be happier with the entire experience! From the moment I walked in, the staff made me feel welcome and comfortable. Dalton, my salesperson,was great to work with. He was friendly, patient, and knowledgeable. The entire process smooth, stress-free, and enjoyable. The team at Friendly Ford went above and beyond to make sure everything went perfectly, from test driving to financing. I appreciate how seamless and honest the experience was. If you’re looking for a dealership that truly lives up to its ... Read More 
Google - Jan 26, 2026
Everyone at Friendly Ford went out of their way to be helpful and friendly before and after I purchased my new car. I highly recommend them!
I recently purchased a ford expedition from Keith I have always been a customer to another local dealership and decided to try else where when they had no inventory and friendly and Keith were nothing short of amazing to deal with! The experience was stress free and smooth start to finish and they stuck behind there was word on every piece of the deal. I would highly recommend and I will definitely be back!
I contacted Friendly Ford and Keith was super nice, made everything convenient and no hidden BS was definitely a plus. Highly recommend them!!!
Keith was a great car salesman to work with. He helped us buy and find a F-150 that worked for us, and made the whole process extremely quick and easy from start to finish. He was professional, friendly, and explained everything clearly. We never felt rushed or stressed, and he made sure all our questions were answered. We are very happy with our experience and would definitely recommend Keith to anyone looking to buy a vehicle.
Called for parts. Made appointment no parts?they called me to set up the recall appointment. We were out of state so called when qe got home. Set up service and recall. Was not made online.
I purchased my 2025 F-150 last week and took it home the same day! The treatment was fantastic! Oscar, my salesman, was patient and answered all of our questions. He was very nice to deal with. Also, the inventory they have on their lot was incredible compared to other dealerships. It’s worth the drive.
Friendly Ford in Hamilton NY is a top notch dealership. I received a quick response to my online inquiry. When I showed up to the dealership to test drive a vehicle, I couldn't ask for a better top notch sales person than Oscar Ramos-Gonzalez. Oscar was knowledgeable and informative. He made the test drive experience easy and enjoyable. The price negotiation on my trade-in and the sale of the vehicle was easy and no stress. Oscar's communication through the whole process was superior! When I picked up the vehicle, it was ready and everything went seamlessly from the ... Read More 
Google - Jan 16, 2026
Great people to deal with, Oscar was wonderful to work with.
This is my third experience with Friendly Ford. My sales representative, Angel Wells, was awesome. I had a 2023 F150 that went off the road right before Christmas. I was looking at several months of repairs. Angel was able to get me out of the lease and into a 2025 F150 before Christmas. Saved me months of a rental and waiting on repairs. Fantastic, Friendly Experience.
Love my truck. Thanks to angel for making everything easy. I even ordered accessories and still was very quick. Great experience
Dalton and Pat were fantastic to deal with, they got me exactly what I wanted and answered all my questions quickly.
worst experience when buying my truck. Wasn't where it was supposed to be at then when i finally received it. Called to complain about the poor brakes and was told they were fine and I wasn't use to the way a Fords brake system works but after putting it on the lift found out that all the calipers were rusted fast.. Fast forward to three months later and found out the 4wd doesn't engage been waiting for over a year and half to get it fixed
I purchased a F-150 from angel. He is awesome. Guided me from start to finish. He is very knowledgeable about trucks. Definitely recommend. Thanks for the truck
Loved the friendlyness of the dealership. Angel did great with finding me a brinci sport. Took it home the same day . Go see angel!!
I had a great experience buying my 2023 Toyota 4Runner from Angel! The process was easy, efficient and fun. He was very resourceful, and ensured I felt informed every step of the process. Would 10/10 recommend!
Always a pleasure dealing with everyone at Friendly Ford. I always feel I'm in good hands!
Best dealer experience I’ve ever had and this is my second vehicle purchased from them
Keith was very good to work with. I recommend anyone looking for a reliable vehicle to reach out.
My salesman Keith Partridge was very knowledgable about the vehicle I was interested in and assisted me in making a choice that I would be comfortable with. The entire staff was patient and courteous and made my experience pleasant from the start and through the paperwork and delivery
Great place. They found the vehicle I wanted at the right price.
I had a really good experience here the salesman Keith helped me get a truck that will fit my needs
Friendly Ford of Hamilton servive dept has always been courteous and given me great service. They go above and beyond to make sure things are done correctly and customers are satisfied
I just purchased my second Escape from Angel and the Friendly Ford team. Angel was great from the start. Very knowledgeable and understanding of what I needed. Come see Angel you won’t be disappointed.
Sales people and manager are easy to deal with and are funny. I recommend Friendly ford of Hamilton to anyone looking to buy a new or used vehicle !
Very satisfied with the sales team and everyone at friendly ford. In the spring we bought a jeep down the road at that friendly dealership and that was the reason we gave the ford dealership a try. Both places were a joy to deal with. God willing we will be back for future vehicles!
Had a great experience overall. Very convenient and professional. Special thanks to the finance lady and Angel in sales. They worked together to get the best rate and deal for my money. Hard to find these experiences these days. I couldn’t be more happy with the experience.
friendly and excellent service from everyone
Angel Wells was my customer service/ salesmen. His knowledge of our interests was remarkable and when it came to the sale he was informative, timely, and very professional. There's no doubt that he is the person for all your questions and needs. I look forward to getting his assistance in the future when needed.
I was working with Angel and I couldn’t be more pleased. We did it all remotely since I am 4 hrs away. He had a driver pick me up and bring me to the dealership to pick up my vehicle. All went smooth. Definitely recommend. Thanks
I traded in my truck today, and once again, Friendly Ford of Hamilton exceeded my expectations! This is the fourth vehicle I’ve purchased from them, and I can’t recommend them highly enough. Keith and the entire team are absolutely fantastic, knowledgeable, friendly, and committed to making the process smooth and stress free. If you’re looking for a great vehicle at a fair price with top-notch customer service, do yourself a favor and visit the Friendly Ford team. You won’t be disappointed!
Very friendly place, didnt feel pressured or rushed. Chris answered all of our questions and set up the blue tooth for me and walked me through how everything worked before we left. A++
Want to thank my salesman Dalton and the rest of the friendly ford team in hamilton. I went in to look at a new truck and Dalton along with the rest of the freindly ford team made it happen! This is the first new truck I have ever purchased! Dalton along the with the rest of the friendly ford team not only gave me a fare deal on my trade in, but they also worked with me on the price of the new truck that satisfied both parties. If you are looking for a new vechile, I highly recommend on ... Read More 
Google - Nov 17, 2025
Recently purchased a new truck from Dalton R. at Friendly Ford in Hamilton; it was an excellent experience, I never felt pushed into something I did not want and was able to find a vehicle that suited what I was looking for and in my price range. Dalton was very friendly and knowledgeable, made buying a vehicle a delight instead of stressful.
Transported three vehicles for them I called to let the dealership know that I’m coming. They pulled the vehicles out for me ready to go. Thank you very much. I really appreciate it.
Very happy overall with Friendly ford!!